I remember the old days of blogging, when you would ring a PR and after a few mins of excruciatingly slow conversation you’d have to explain that a blog was ‘like a magazine, but on the internet’.* The worst experience I can think of was a PR telling us they ‘weren’t doing online till next year’ Err, cool try telling the internet that. To be perfectly fair dealing with online press has obviously been a big transition for PRs used to dealing with print magazines and 3-month lead times, and although they don’t always get it right they’re definitely trying.
I recently had a chat with Arcadia‘s online PR about their online press day next week, they’re trying to connect with bloggers and online journalists and do it in a way which is more tailored to their medium. She explained that they’re creating their own live photoshoot so that bloggers will be able to play dress up with clothes from Topshop, Dorothy Perkins etc…
You can try on the clothes and there will photographers on hand to take pics and upload them straight to your blog. There was also the mention of food and cocktails which as a greedy pig always gets me going, as well as a trip to the roof terrace (weather notwithstanding). Fingers crossed, because the Arcadia roof terrace is mega spesh, you have to walk through Philip Green’s uber posh offices to get there and the views of London are amazing. Can’t wait!
*Internet aside:
This always reminds me of the time I tried to check the internet when I was staying with my grandparents. My Grandma explained to my grandad how email was like an electronic letterbox which made him ask ‘but will it still be open on a Sunday?’
this reminds me, I still don’t have an invite. mad.
grandparent story is amazing.
Our blog is still green around the ears, how does one get such a great invite?!x
Remember to wave when you get up there. Our office windows look right into the Arcadia ones. (or, just come and grab me from the office and take me with you!)
We need to co-ordinate our visit for the same time. I wanna see you shake it like a polaroid picture.
I forgot to say, last time I was in Arcadia Towers I was a lowly temp. How exciting!
Great blog Eliza, well if you don’t get an invite I promise I will put up pics here!
Jess, maybe I should try and rig up a semaphore with some t-shirts and coathangers… we’ve got about a week to come up with a code.
You temped at Arcadia Rachael? That’s stupidly excited, I just tittered a bit.
Gemma, and anyone else who is coming, we’ll have to coordinate a time when we can all hang out. Might have to go to Papa Beard’s afterwards.
How does one acquire an invite? x
Love your blog!