I remember the old days of blogging, when you would ring a PR and after a few mins of excruciatingly slow conversation you’d have to explain that a blog was ‘like a magazine, but on the internet’.* The worst experience I can think of was a PR telling us they ‘weren’t doing online till next year’ Err, cool try telling the internet that. To be perfectly fair dealing with online press has obviously been a big transition for PRs used to dealing with print magazines and 3-month lead times, and although they don’t always get it right they’re definitely trying.
I recently had a chat with Arcadia‘s online PR about their online press day next week, they’re trying to connect with bloggers and online journalists and do it in a way which is more tailored to their medium. She explained that they’re creating their own live photoshoot so that bloggers will be able to play dress up with clothes from Topshop, Dorothy Perkins etc…
You can try on the clothes and there will photographers on hand to take pics and upload them straight to your blog. There was also the mention of food and cocktails which as a greedy pig always gets me going, as well as a trip to the roof terrace (weather notwithstanding). Fingers crossed, because the Arcadia roof terrace is mega spesh, you have to walk through Philip Green’s uber posh offices to get there and the views of London are amazing. Can’t wait!
This always reminds me of the time I tried to check the internet when I was staying with my grandparents. My Grandma explained to my grandad how email was like an electronic letterbox which made him ask ‘but will it still be open on a Sunday?’