Toast AW10 Press Day | IsabelleOC

Toast AW10 Press Day

Sometimes I waver between going to a press day and having a relaxed full lunch break, I decided to soldier on to the Toast press day and it was wonderfully worth it, I left feeling refreshed and laden with knowledge. One of the designers very kindly took me round, talking about the team’s love of Yohji maxi skirts and how they tried to recreate the vibe with their long swishing skirts.
Toast have really got a fantastic knack for producing both ‘heritage’ separates (simple, long-lasting beautiful wardrobe glue type stuff) and the kind of clothes that you might see in a museum and think ‘jesus, I want to take this home, now.’ Intricate, non-western craft that is often much Got it? Ok, read on.
toast press day aw10 collage
All the clothes have a great story behind them, from the handknit socks to the simple mustard knits and the British tweeds. Quite lazily there honestly is so much I want to wear I don’t really know where to start, glossy rusty orange ballet pumps, madras tweedy skirts, chartreuse scarves and the skirt that transforms into a pair of culottes (above, middle left.)
toast press day aw10 big
Toast have also documented behind the scenes, the elderly women who knit their woolens, the UK factories that weave their fabrics, it’s a total treat for any fashion nerd and Toast have put up a variety of their trends, finds, and stories on the new Toast Travels website which I wholeheartedly recommend.

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  • http://thestylecrusader.com the style crusader

    i love that last shot with the mannequins placed in the snow/trees. looks like there is an amazing shearling coat there in the back and a gorgeous long black dress. yumyumyum. toast is really an amazing brand…. it feels very unique and authentic. xx

  • http://myeyecatches.wordpress.com Raven

    Love the skirt!

  • http://www.buckets-and-spades.blogspot.com mat_buckets

    those shoes look a bit special. my gf really likes toast.

    yeah dali! i love the guy, I’m really into surrealism so i guess it stems from that and me visiting the dali museum in florida. each to their own, that’s art! most of my outfits are simple these days, minimal effort eh