Diane Von Furstenberg is pretty cool right? Amazing au naturel face, uber glamorous with a penchant for a witty line or two, Diane was also part of the Studio 54 crew in its heyday. Basically you can’t imagine her not being cool but I didn’t realise quite what a force of nature she was until she spoke at the recent launch of her new perfume.
Diane speaks in an attractive mix of old-school posh New York with un petit peu de Français thrown in, all elongated vowels and ‘perfume boh-dles’. This, with her mane of leonine hair just adds to her regal demeanour, but she also comes across as very warm and friendly.
Working with Chantal Roos, ex-YSL Beauté and Aurélien Guichard who comes from a long line of Grasse perfumers, Diane said her perfume contains ‘all my knowledge, all my experience, all my power and all my seduction.’ Blimes! That’s a lot to pack into a bottle. It is a mix of two florals, the ‘mischevious and powerful’ violet and frangipani which DVF said smells like ‘the sun and optimism’. It’s a nicely complex scent, with a mossy green undertone and the floral notes aren’t sugary or girly; this is definitely a woman’s perfume.
After the presentation DVF went around tying scented ribbons round journalists’ wrists, a lovely touch which caused frissons of excitement around the crowd. I nearly died when she tied a ribbon round my wrist (not exaggerating), I guess that’s part of the DVF appeal. Diane mentioned that when she started out she designed for the woman she wanted to be and this aspirational, successful woman still appeals to her customer base. My favourite part of the event? When Diane said: ‘Chantal and I are not the youngest but we are the smartest’. I’m in love.