French brand Etat Pur bring out the beauty maximalist in me with their range of targeted Pure Actives for specific skin issues. Pick one or two of your beauty bugbears and I guarantee they will have a serum for it.
I’ve been using a few of their products for a while and I’m a big fan of their Hyaluronic Acid serum and their Firming Lifting Care cream, a light deeply moisturising formulation. Used together they’ve made my face feel softer and slightly more plumped. I also like to whack on the Citric Acid aka pure vitamin C onto dull, tired, or more often than not, hungover skin. I’m not into smell, packaging, blablabla, I’m into stuff that works, and with this brand you get high-end effects from mid-range prices… Michael Barrymore’s My Kind Of Beauty Product.