Technical issues (yes Rachael I STILL don’t have broadband!) means this post is a little overdue but there’s nothing like a good weekend blogging catch-up sesh. The Arcadia press day is always a mammoth event, housing Dorothy Perkins, Wallis, Evans, Miss Selfridge, Burton, Topman and Topshop under one roof, it’s a hulluva lot to take [...]
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As a ‘web fashionista’ (LOLZ) I was more than chuffed to find that I’d been quoted in the Times today, result! Marcus Leroux explains that the the big high street retailers are catching up to the fact that bloggers mean business.
Last night Arcadia held a press day for bloggers and online press, with a dress up room and photo studio so bloggers could try on clothes and pose for pictures. It was a really packed event, with fashion royalty like Susie from Style Bubble, and Richard Mortimer from Ponystep (excitement!) The atmosphere was really upbeat and festive, and there was a whole host of Arcadia PRs to chat to.
I remember the old days of blogging, when you would ring a PR and after a few mins of excruciatingly slow conversation you’d have to explain that a blog was ‘like a magazine, but on the internet’.* The worst experience I can think of was a PR telling us they ‘weren’t doing online till next year’ Err, cool try telling the internet that.  |
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