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Stefano Pilati at the YSL resort show on Wednesday: “I pay attention to all of them and I’m very scared … because who are these people? I would like to sit with them and ask them where they come from. Because it’s very easy to judge from your bed. At the same time, I’m fascinated. I’m [...]
As a ‘web fashionista’ (LOLZ) I was more than chuffed to find that I’d been quoted in the Times today, result! Marcus Leroux explains that the the big high street retailers are catching up to the fact that bloggers mean business.
Last night Arcadia held a press day for bloggers and online press, with a dress up room and photo studio so bloggers could try on clothes and pose for pictures. It was a really packed event, with fashion royalty like Susie from Style Bubble, and Richard Mortimer from Ponystep (excitement!) The atmosphere was really upbeat and festive, and there was a whole host of Arcadia PRs to chat to.
I remember the old days of blogging, when you would ring a PR and after a few mins of excruciatingly slow conversation you’d have to explain that a blog was ‘like a magazine, but on the internet’.* The worst experience I can think of was a PR telling us they ‘weren’t doing online till next year’ Err, cool try telling the internet that.  |
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