Isabelle O'Carroll
Writer and content designer, London


What I’ve done:

Launched Skillable, a global microlearning app for Carlsberg. Worked with Wellcome Trust to launch Explorify, a digital platform for primary teachers. Brought high-end secondhand to the UK with Vestiaire Collective. Launched NL Daily, New Look’s editorial platform and the first of its kind in the UK retail market.

I have also worked with Depop, Skype, M&S and ASOS.

What I’m good at:

I like launches (see above). I’m well versed in everything from macro – strategy, prototyping and end-to-end journeys – to micro(copy). I’m also good at: refining processes and flows, making things sound human, getting to the point and getting the point across, distilling large swathes of information so they’re digestible and engaging.

I also write features from time to time. You may have seen my words in Vittles, Pellicle, Bon Appetit, Grazia,, Refinery29, Self, BuzzFeed or NYMag’s Strategist.

I wrote Fashion Mash-Up, a deluxe fashion dress-up book illustrated by Daisy de Villeneuve.

I’m also the co-creator of You’re Doing Great, a toolkit to help you run a life appraisal network with your friends.


Think you have a project you’d like me to work on? Let’s chat!

[email protected]

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